Why did Deckers Brands (DECK) stock move recently?

On 7/28/2026, Deckers Brands moved +6.3% — No clear company-specific catalyst identified for the July 28 move; the Q1 earnings release and negative reaction occurred several days earlier on July 23-24. This is MarketChacha's decoded reason from filings and credible news; it is education, not buy/sell advice.

Is Deckers Brands (DECK) overvalued or fairly valued?

MarketChacha shows Deckers Brands's valuation in context — a trailing P/E of about 12.8, a forward P/E of about 10.7, a price-to-book of about 5.3 — alongside its revenue and profit growth and whether reported profit converts into operating cash, so you can judge value for yourself. MarketChacha does not issue ratings, price targets, or buy/sell advice.

Does Deckers Brands's reported profit turn into cash?

Over 4 years, operating cash flow fully covered reported profit — earnings are backed by real cash. MarketChacha computes this cash-conversion check (1.16×) from reported figures — education, not a rating.

What is Deckers Brands's revenue?

Deckers Brands reported revenue of $5.5B for FY2026, with net profit of $1.0B, per official filings.

What is the share price of Deckers Brands (DECK)?

Deckers Brands last traded at $89.51 (-0.7% on the day), as of 8/18/2026 — a delayed quote shown for education, not investment advice.

Deckers Brands

DECK · NYSE · Consumer Discretionary · United States

Snapshot

TickerDECK

ExchangeNYSE

SectorConsumer Discretionary

IndustryFootwear & Accessories

CountryUnited States

Employees6,000

HeadquartersGoleta, United States

Websitewww.deckers.com

Filings tracked10

About Deckers Brands

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers footwear, apparel, and accessories under the UGG brand; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.

Who owns it

Insiders0.6%
Institutions99.4%
Public & other0.0%

1,310 institutional holders

Ownership breakdown from public market data.

Top holders

Blackrock Inc.9.94%
Vanguard Capital Management LLC6.74%
State Street Corporation4.64%
Vanguard Portfolio Management LLC4.36%
FMR, LLC3.88%
Geode Capital Management, LLC3.15%
Invesco Ltd.2.26%
AQR Capital Management, LLC2.00%

Largest institutional holders — last updated 6/30/2026.

Forensic scorecard

No major accounting red flags in the fundamentals we have — profit is backed by cash and returns look healthy.

Cash conversion1.16×

Over 4 years, operating cash flow fully covered reported profit — earnings are backed by real cash.

Net margin trend14.2% → 18.7%

Margin has expanded by about 4.5 points — the business is getting more profitable.

Return on equity41.0%

Latest ROE of 41.0% — capital is generating a healthy return.

Growth qualityrev 15% · PAT 26%

Profit growth is broadly tracking revenue growth — the earnings trend looks operational rather than one-off.

Computed by MarketChacha from reported figures (SEC XBRL). Education, not a rating or recommendation.

What's expected next

Next quarter

Rev $2.1B · EPS 3.72

Est. earnings growth +11.8%

Next fiscal year

Rev $6.3B · EPS 8.40

Est. earnings growth +11.0%

Analyst consensus estimates — not the company's own guidance.

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P/E ROE ROCE Margins Market cap

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Financials at a glance

Source: SEC XBRL

Annual

Quarterly · last 8

Revenue (FY2026)

$5.5B

Net margin

18.7%

ROE

41.0%

Revenue CAGR (3y)

+14.7%

Profit CAGR (3y)

+25.6%

EPS (FY2026)

7.02

Net profit (FY2026)

$1.0B

Ask MarketChacha about DECK

Get a cited, plain-English answer — the “why”, not just data. Finance research only, never buy/sell advice.

Why it moved

Jul 28, 2026
No clear company-specific catalyst identified for the July 28 move; the Q1 earnings release and negative reaction occurred several days earlier on July 23-24.
· confidence: low
Jul 23, 2026
DECK fell after reporting Q1 FY2027 results (revenue +5.7% to $1.02B, EPS $0.94) with maintained full-year revenue guidance but only a modest 5-cent raise to FY2027 EPS outlook ($7.35-$7.50); growth in HOKA (+7.7%) and UGG (+4.9%) and overall top-line came in softer than expected.
source 1 ↗source 2 ↗· confidence: high

Daily moves with the verified reason behind them. Education only — not investment advice.

Financials

Yearly

Period	Revenue	Net profit	EPS	Net margin	ROE
FY2026	$5.5B	$1.0B	7.02	18.7%	41.0%
FY2025	$5.0B	$966.1M	6.33	19.4%	38.4%
FY2024	$4.3B	$759.6M	4.86	17.7%	36.0%
FY2023	$3.6B	$516.8M	3.23	14.2%	29.3%

Quarterly

Period	Revenue	Net profit	EPS	Net margin
2026Q2	$1.0B	$130.0M	0.94	12.7%
2025Q4	$2.0B	$481.1M	3.33	24.6%
2025Q3	$1.4B	$268.2M	1.82	18.7%
2025Q2	$964.5M	$139.2M	0.93	14.4%
2024Q4	$1.8B	$456.7M	3.00	25.0%
2024Q3	$1.3B	$242.3M	1.59	18.5%
2024Q2	$825.3M	$115.6M	0.75	14.0%
2024Q1	$959.8M	$127.5M	4.95	13.3%
2023Q4	$1.6B	$389.9M	2.52	25.0%
2023Q3	$1.1B	$178.5M	1.14	16.4%
2023Q2	$675.8M	$63.6M	2.41	9.4%
2023Q1	$791.6M	$91.8M	3.46	11.6%

Figures as reported, in reporting currency. Source: SEC XBRL.

Filings & announcements

2026

10-Q filing
SEC7/30/2026
8-K — Results of operations
SEC7/23/2026material
10-K filing
SEC5/22/2026
8-K — Results of operations, Exhibits
SEC5/21/2026material
10-Q filing
SEC2/3/2026
8-K — Results of operations, Exhibits
SEC1/29/2026material

2025

10-Q filing
SEC10/31/2025
8-K — Results of operations, Exhibits
SEC10/23/2025material
8-K — Shareholder vote results
SEC9/11/2025material
10-Q filing
SEC7/31/2025

In the news

Education and discussion only — not investment advice. Financials from official filings (SEC/BSE) and reported company statements; market figures (delayed market data) are delayed and shown for reference only. Verify with the linked sources before acting.