Apple
AAPL · NASDAQ · Technology · United States
Revenue (FY2025)
$416.2B
Net margin
26.9%
ROE
151.9%
EPS (FY2025)
7.46
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Get a cited, plain-English answer — the “why”, not just data. Finance research only, never buy/sell advice.
Why it moved
- Jul 2, 2026
Apple shares rose sharply after reports of an aggressive 2026-2027 iPhone roadmap, including at least five new models and higher production targets for a foldable device, alongside Wall Street focus on its memory strategy and China supply talks despite some production cut concerns.
- Jun 26, 2026
Apple shares rose after the prior session's sharp drop on news of price hikes for Macs and iPads to offset surging memory chip costs, with Wall Street viewing the pullback as a buying opportunity.
- Jun 25, 2026
Apple shares fell after the company raised prices on MacBooks and iPads to offset surging memory chip and storage costs from AI-driven demand.
Daily moves with the verified reason behind them. Education only — not investment advice.
Financials
Revenue trend
Yearly
| Period | Revenue | Net profit | EPS | Net margin | ROE |
|---|---|---|---|---|---|
| FY2025 | $416.2B | $112.0B | 7.46 | 26.9% | 151.9% |
| FY2024 | $391.0B | $93.7B | 6.08 | 24.0% | 164.6% |
| FY2023 | $383.3B | $97.0B | 6.13 | 25.3% | 156.1% |
Quarterly
| Period | Revenue | Net profit | EPS | Net margin |
|---|---|---|---|---|
| 2026Q1 | $111.2B | $29.6B | 2.01 | 26.6% |
| 2025Q4 | $143.8B | $42.1B | 2.84 | 29.3% |
| 2025Q2 | $94.0B | $23.4B | 1.57 | 24.9% |
| 2025Q1 | $95.4B | $24.8B | 1.65 | 26.0% |
| 2024Q4 | $124.3B | $36.3B | 2.40 | 29.2% |
| 2024Q2 | $85.8B | $21.4B | 1.40 | 25.0% |
| 2024Q1 | $90.8B | $23.6B | 1.53 | 26.0% |
| 2023Q4 | $119.6B | $33.9B | 2.18 | 28.4% |
| 2023Q3 | $81.8B | $19.9B | 1.26 | 24.3% |
| 2023Q2 | $94.8B | $24.2B | 1.52 | 25.5% |
Figures as reported, in reporting currency. Source: SEC XBRL.
Filings & announcements
2026
- SEC5/1/2026
- SEC4/30/2026material
- SEC4/20/2026material
- SEC2/24/2026material
In the news
- Apple Sat Out the AI Arms Race. It’s the Only Magnificent 7 Stock Near All-Time Highs.24/7 Wall St. · 7/13/2026
- Apple Stock Rises. Why This Analyst Just Hiked Price Target to $365.Barron's · 7/13/2026
- AI Arms Race Fades as Apple Surges to Record High, Market Cap Eyes $5 Trillionfinance.biggo.com · 7/13/2026
- Apple stock target raised as Citi sees continued market share gainsInvesting.com Canada · 7/13/2026
- Apple Stock Hits Record Territory as Traders Sour on AI SpendingMacRumors · 7/13/2026
- AI sets date when Apple stock will hit $10 trillion market capFinbold · 7/12/2026
- 2024 Most Anticipated HKEX IPO: Apple Supply Chain 480B Tech Giant Awkward Debut Dips Below Offering Price36 Kr · 7/12/2026
- Apple Stock Rose 2%, but Broadcom’s Market-Value Gain Was Nearly Twice Apple’s After $30 Billion PactTechStock² · 7/11/2026
Education and discussion only — not investment advice. Data from official filings (SEC/BSE), reported company financials, and news — not live exchange quotes. Verify with the linked sources before acting.