Why did Apple (AAPL) stock move recently?

On 9/11/2026, Apple moved +2.2% — Apple rose with the broader megacap technology complex as the S&P 500 recovered following an in-line August inflation report. No company-specific catalyst was identified for the day's move. This is MarketChacha's decoded reason from filings and credible news; it is education, not buy/sell advice.

Is Apple (AAPL) overvalued or fairly valued?

MarketChacha shows Apple's valuation in context — a trailing P/E of about 39.4, a forward P/E of about 34.7, a price-to-book of about 45.1 — alongside its revenue and profit growth and whether reported profit converts into operating cash, so you can judge value for yourself. MarketChacha does not issue ratings, price targets, or buy/sell advice.

Does Apple's reported profit turn into cash?

Over 3 years, operating cash flow fully covered reported profit — earnings are backed by real cash. MarketChacha computes this cash-conversion check (1.12×) from reported figures — education, not a rating.

What is Apple's revenue?

Apple reported revenue of $416.2B for FY2025, with net profit of $112.0B, per official filings.

What is the share price of Apple (AAPL)?

Apple last traded at $332.27 (+1.7% on the day), as of 9/11/2026 — a delayed quote shown for education, not investment advice.

Apple

AAPL · NASDAQ · Technology · United States

Snapshot

TickerAAPL

ExchangeNASDAQ

SectorTechnology

IndustryConsumer Electronics

CountryUnited States

Employees150,000

HeadquartersCupertino, United States

Websitewww.apple.com

Filings tracked16

About Apple

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Who owns it

Insiders1.6%
Institutions66.3%
Public & other32.0%

7,760 institutional holders

Ownership breakdown from public market data.

Top holders

Blackrock Inc.7.97%
Vanguard Capital Management LLC6.57%
State Street Corporation4.21%
Geode Capital Management, LLC2.54%
Vanguard Portfolio Management LLC2.29%
FMR, LLC2.23%
Morgan Stanley1.66%
JPMORGAN CHASE & CO1.57%

Largest institutional holders — last updated 6/30/2026.

Forensic scorecard

No major accounting red flags in the fundamentals we have — profit is backed by cash and returns look healthy.

Cash conversion1.12×

Over 3 years, operating cash flow fully covered reported profit — earnings are backed by real cash.

Net margin trend25.3% → 26.9%

Margin has expanded by about 1.6 points — the business is getting more profitable.

Return on equity151.9%

Latest ROE of 151.9% — capital is generating a healthy return.

Growth qualityrev 4% · PAT 7%

Profit growth is broadly tracking revenue growth — the earnings trend looks operational rather than one-off.

Computed by MarketChacha from reported figures (SEC XBRL). Education, not a rating or recommendation.

What's expected next

Next quarter

Rev $154.4B · EPS 2.90

Est. earnings growth +1.4%

Next fiscal year

Rev $526.6B · EPS 9.57

Est. earnings growth +8.4%

Analyst consensus estimates — not the company's own guidance.

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P/E ROE ROCE Margins Market cap

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Financials at a glance

Source: SEC XBRL

Annual

Quarterly · last 8

Revenue (FY2025)

$416.2B

Net margin

26.9%

ROE

151.9%

Revenue CAGR (2y)

+4.2%

Profit CAGR (2y)

+7.5%

EPS (FY2025)

7.46

Net profit (FY2025)

$112.0B

Ask MarketChacha about AAPL

Get a cited, plain-English answer — the “why”, not just data. Finance research only, never buy/sell advice.

Why it moved

Sep 11, 2026
Apple rose with the broader megacap technology complex as the S&P 500 recovered following an in-line August inflation report. No company-specific catalyst was identified for the day's move.
source 1 ↗· confidence: medium
Sep 10, 2026
Apple edged higher as investors continued to digest the launch of its new foldable iPhone model. It was one of the few large-cap gainers on a day when the Nasdaq fell about 1%.
source 1 ↗· confidence: medium
Sep 1, 2026
Apple rose on the first day with John Ternus as chief executive, succeeding Tim Cook after 15 years; Cook moved to executive chairman. The transition had been announced in April and completed on September 1.
source 1 ↗source 2 ↗· confidence: high
Aug 18, 2026
Apple announced an overhaul of its EU App Store fee structure to settle a long-running antitrust dispute, cutting its standard commission to 26% and replacing the Core Technology Fee with a 5% Core Technology Commission from 1 October. Removing the regulatory overhang was read as clearing uncertainty.
source 1 ↗source 2 ↗· confidence: high
Jul 27, 2026
Apple shares rose ahead of its fiscal Q3 earnings (due July 30 after market) on optimism around resilient iPhone/services growth, analyst support, and price target raises.
source 1 ↗source 2 ↗· confidence: medium
Jul 24, 2026
Apple shares rose on positive analyst commentary from Morgan Stanley, which raised its price target and highlighted expected Q3 beats on iPhone/services growth ahead of the July 30 earnings report, plus news that Ford will integrate Apple Maps into its upcoming EV platform.
source 1 ↗source 2 ↗source 3 ↗· confidence: high
Jul 15, 2026
Apple shares rose sharply after China's cyberspace regulator approved Apple Intelligence for rollout in the country, with Alibaba's Qwen AI model set to power the features across iOS, iPadOS, macOS and visionOS.
source 1 ↗source 2 ↗source 3 ↗· confidence: high
Jul 2, 2026
Apple shares rose sharply after reports of an aggressive 2026-2027 iPhone roadmap, including at least five new models and higher production targets for a foldable device, alongside Wall Street focus on its memory strategy and China supply talks despite some production cut concerns.
source 1 ↗source 2 ↗· confidence: high
Jun 26, 2026
Apple shares rose after the prior session's sharp drop on news of price hikes for Macs and iPads to offset surging memory chip costs, with Wall Street viewing the pullback as a buying opportunity.
source 1 ↗source 2 ↗source 3 ↗· confidence: medium
Jun 25, 2026
Apple shares fell after the company raised prices on MacBooks and iPads to offset surging memory chip and storage costs from AI-driven demand.
source 1 ↗source 2 ↗source 3 ↗· confidence: high

Daily moves with the verified reason behind them. Education only — not investment advice.

On MarketChacha

Posts about AAPL

Financials

Yearly

Period	Revenue	Net profit	EPS	Net margin	ROE
FY2025	$416.2B	$112.0B	7.46	26.9%	151.9%
FY2024	$391.0B	$93.7B	6.08	24.0%	164.6%
FY2023	$383.3B	$97.0B	6.13	25.3%	156.1%

Quarterly

Period	Revenue	Net profit	EPS	Net margin
2026Q2	$109.4B	$29.8B	2.02	27.2%
2026Q1	$111.2B	$29.6B	2.01	26.6%
2025Q4	$143.8B	$42.1B	2.84	29.3%
2025Q2	$94.0B	$23.4B	1.57	24.9%
2025Q1	$95.4B	$24.8B	1.65	26.0%
2024Q4	$124.3B	$36.3B	2.40	29.2%
2024Q2	$85.8B	$21.4B	1.40	25.0%
2024Q1	$90.8B	$23.6B	1.53	26.0%
2023Q4	$119.6B	$33.9B	2.18	28.4%
2023Q3	$81.8B	$19.9B	1.26	24.3%
2023Q2	$94.8B	$24.2B	1.52	25.5%

Figures as reported, in reporting currency. Source: SEC XBRL.

Filings & announcements

2026

8-K/A — Executive/director change
SEC9/1/2026
10-Q filing
SEC7/31/2026
8-K — Results of operations, Exhibits
SEC7/30/2026material
10-Q filing
SEC5/1/2026
8-K — Results of operations, Exhibits
SEC4/30/2026material
8-K — Executive/director change
SEC4/20/2026material
8-K — Shareholder vote results, Exhibits
SEC2/24/2026material
10-Q filing
SEC1/30/2026
8-K — Results of operations, Exhibits
SEC1/29/2026material
8-K — Executive/director change
SEC1/2/2026material

2025

8-K — Executive/director change
SEC12/5/2025material
10-K filing
SEC10/31/2025
8-K — Results of operations, Exhibits
SEC10/30/2025material
10-Q filing
SEC8/1/2025
8-K — Results of operations, Exhibits
SEC7/31/2025material
8-K — Executive/director change
SEC7/25/2025material

In the news

Education and discussion only — not investment advice. Financials from official filings (SEC/BSE) and reported company statements; market figures (delayed market data) are delayed and shown for reference only. Verify with the linked sources before acting.