Why did Salesforce (CRM) stock move recently?

On 7/28/2026, Salesforce moved +4.6% — Salesforce shares rose with other enterprise software names in a sector rebound driven by AI rotation and strong AI results including Agentforce ARR growth of 205%. This is MarketChacha's decoded reason from filings and credible news; it is education, not buy/sell advice.

Is Salesforce (CRM) overvalued or fairly valued?

MarketChacha shows Salesforce's valuation in context — a trailing P/E of about 23.1, a forward P/E of about 12.2, a price-to-book of about 4.5 — alongside its revenue and profit growth and whether reported profit converts into operating cash, so you can judge value for yourself. MarketChacha does not issue ratings, price targets, or buy/sell advice.

Does Salesforce's reported profit turn into cash?

Over 4 years, operating cash flow fully covered reported profit — earnings are backed by real cash. MarketChacha computes this cash-conversion check (2.52×) from reported figures — education, not a rating.

What is Salesforce's revenue?

Salesforce reported revenue of $41.5B for FY2026, with net profit of $7.5B, per official filings.

What is the share price of Salesforce (CRM)?

Salesforce last traded at $188.38 (+3.8% on the day), as of 7/29/2026 — a delayed quote shown for education, not investment advice.

Salesforce

CRM · NYSE · Technology · United States

Snapshot

TickerCRM

ExchangeNYSE

SectorTechnology

IndustrySoftware - Application

CountryUnited States

Employees83,334

HeadquartersSan Francisco, United States

Websitewww.salesforce.com

Filings tracked16

About Salesforce

Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. The company offers Agentforce, which enables customers to build, deploy, and manage enterprise-grade, autonomous AI agents at scale, enabling humans and agents to work together; Agentforce Sales, an integrated platform that brings together the power of humans with AI agents to help sales teams for selling, managing, and automating entire sales processes; Agentforce Service, which enables companies in every industry to bring all of their customer, employee, IT, and field service needs onto one integrated AI-powered platform; Data 360, a data engine that gives AI agents their context and serves as the foundation for how customers unify service offerings, making their data actionable for both humans and agents; Informatica, an AI-powered data management platform that enables customers to discover, integrate, govern, and deliver trusted data at scale across hybrid and multi-cloud environments; and Slack, a conversational interface for the agentic enterprise where people and agents work together, connecting knowledge, actions, and data in real time. It also provides marketing platforms; commerce services, which empower shopping experiences across various customer touchpoints; integration and analytics solutions; Salesforce Starter, a suite for small and medium-sized businesses that brings sales, service, marketing, and commerce together; and a field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. It serves financial services, healthcare and life sciences, manufacturing, automotive, and government sectors. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Who owns it

Insiders3.0%
Institutions94.1%
Public & other2.9%

3,581 institutional holders

Ownership breakdown from public market data.

Top holders

Blackrock Inc.9.73%
Vanguard Capital Management LLC7.24%
State Street Corporation5.98%
Morgan Stanley3.87%
Geode Capital Management, LLC2.71%
Vanguard Portfolio Management LLC2.37%
Capital World Investors2.04%
Harris Associates L.P.1.82%

Largest institutional holders — last updated 3/31/2026.

Forensic scorecard

No major accounting red flags in the fundamentals we have — profit is backed by cash and returns look healthy.

Cash conversion2.52×

Over 4 years, operating cash flow fully covered reported profit — earnings are backed by real cash.

Net margin trend0.7% → 18.0%

Margin has expanded by about 17.3 points — the business is getting more profitable.

Growth qualityrev 10% · PAT 230%

Profit growth is broadly tracking revenue growth — the earnings trend looks operational rather than one-off.

Computed by MarketChacha from reported figures (SEC XBRL). Education, not a rating or recommendation.

What's expected next

Next quarter

Rev $11.4B · EPS 3.36

Est. earnings growth +3.5%

Next fiscal year

Rev $50.5B · EPS 15.51

Est. earnings growth +9.8%

Analyst consensus estimates — not the company's own guidance.

New to these terms?

P/E ROE ROCE Margins Market cap

Browse the Learn hub →

Financials at a glance

Source: SEC XBRL

Annual

Quarterly · last 8

Revenue (FY2026)

$41.5B

Net margin

18.0%

ROE

12.6%

Revenue CAGR (3y)

+9.8%

Profit CAGR (3y)

+229.7%

EPS (FY2026)

7.80

Net profit (FY2026)

$7.5B

Ask MarketChacha about CRM

Get a cited, plain-English answer — the “why”, not just data. Finance research only, never buy/sell advice.

Why it moved

Jul 28, 2026
Salesforce shares rose with other enterprise software names in a sector rebound driven by AI rotation and strong AI results including Agentforce ARR growth of 205%.
source 1 ↗source 2 ↗source 3 ↗· confidence: medium
Jul 24, 2026
Salesforce shares rose on continued AI cloud momentum supporting revenue and margins.
· confidence: medium
Jul 23, 2026
Salesforce shares fell 3.72% as Morgan Stanley downgraded the stock to Equal Weight from Overweight and slashed its price target 35% to $185 from $287, citing slower-than-expected progress converting AI initiatives into sustained revenue growth; the move occurred even as the Nasdaq rallied.
source 1 ↗source 2 ↗source 3 ↗· confidence: high
Jul 22, 2026
Salesforce shares fell as analysts highlighted that AI initiatives like Agentforce have yet to accelerate overall revenue growth, with legacy segments such as Commerce and Tableau continuing to weigh on results.
source 1 ↗source 2 ↗source 3 ↗· confidence: medium
Jul 16, 2026
Salesforce shares rose as beaten-down software stocks rebounded, with investors revisiting the company's AI growth story (including Agentforce traction) and recent buybacks/acquisitions after prior-day weakness.
source 1 ↗· confidence: medium
Jul 13, 2026
No specific company catalyst or filing identified for the move; Salesforce traded higher alongside peers like Workday and PagerDuty with no clear driver reported in credible coverage.
· confidence: low
Jul 1, 2026
Salesforce shares rose on analyst upgrades, led by Guggenheim raising the stock to Buy from Neutral with a $228 price target, arguing that AI disruption fears for the software sector are overstated and have created an attractive entry point after the recent selloff.
source 1 ↗source 2 ↗source 3 ↗· confidence: high
Jun 26, 2026
Salesforce shares rose on fresh analyst support and investor reassessment of its AI positioning plus recent capital returns after a tech selloff.
source 1 ↗source 2 ↗source 3 ↗· confidence: medium

Daily moves with the verified reason behind them. Education only — not investment advice.

Financials

Yearly

Period	Revenue	Net profit	EPS	Net margin	ROE
FY2026	$41.5B	$7.5B	7.80	18.0%	12.6%
FY2025	$37.9B	$6.2B	6.36	16.4%	10.1%
FY2024	$34.9B	$4.1B	4.20	11.9%	6.9%
FY2023	$31.4B	$208.0M	0.21	0.7%	0.4%

Quarterly

Period	Revenue	Net profit	EPS	Net margin
2026Q2	$11.1B	$2.1B	2.42	18.9%
2025Q4	$10.3B	$2.1B	2.19	20.3%
2025Q3	$10.2B	$1.9B	1.96	18.4%
2025Q2	$9.8B	$1.5B	1.59	15.7%
2024Q4	$9.4B	$1.5B	1.58	16.2%
2024Q3	$9.3B	$1.4B	1.47	15.3%
2024Q2	$9.1B	$1.5B	1.56	16.8%
2023Q4	$8.7B	$1.2B	1.25	14.0%
2023Q3	$8.6B	$1.3B	1.28	14.7%
2023Q2	$8.2B	$199.0M	0.20	2.4%

Figures as reported, in reporting currency. Source: SEC XBRL.

Filings & announcements

2026

8-K — Executive/director change
SEC6/2/2026material
8-K — Executive/director change, Exhibits
SEC6/1/2026material
10-Q filing
SEC5/28/2026
8-K — Results of operations, Exhibits
SEC5/27/2026material
8-K — Reg FD disclosure, Exhibits
SEC3/16/2026material
8-K — Material agreement, Material financial obligation, Exhibits
SEC3/13/2026material
8-K — Material agreement, Material financial obligation, Exhibits
SEC3/12/2026material
8-K — Executive/director change
SEC3/6/2026material
10-K filing
SEC3/2/2026
8-K — Results of operations, Exhibits
SEC2/25/2026material

2025

10-Q filing
SEC12/4/2025
8-K — Results of operations, Exhibits
SEC12/3/2025material
8-K — Material financial obligation, Reg FD disclosure, Exhibits
SEC11/18/2025material
8-K — Reg FD disclosure, Exhibits
SEC10/16/2025material
10-Q filing
SEC9/4/2025
8-K — Results of operations, Other events, Exhibits
SEC9/3/2025material

In the news

Education and discussion only — not investment advice. Financials from official filings (SEC/BSE) and reported company statements; market figures (delayed market data) are delayed and shown for reference only. Verify with the linked sources before acting.